Posts Tagged ‘artists’

Music industry revenue continues to shift from physical and digital sales to streaming revenues and VR represents the highest level of engagement and revenue opportunity for interactive music streaming. Live festivals and concerts continue to dominate the global music spend with up to 49% attending live shows, concerts and festivals across the world. Ceek VR are providing new and exciting revenue streams for labels, artists, publishers, etc, and if you think about this carefully people have the opportunity to see their chosen artists LIVE with out the disappointment of not receiving a ticket or to the point the artist is not providing a show in your country, and unable to attend.

CEEK VR established in 2015, is an award-winning developer of premium social virtual and augmented reality experiences. Headquartered in Miami Beach, Florida the mission is to make virtual reality experiences universally accessible and enjoyable. CEEK simulates the communal experience of attending a live concert, being in a classroom, attending a sporting event and other ‘money can’t buy’ exclusive experiences with friends from anywhere at anytime. CEEK is now embarking on a new era looking towards the blockchain technology to accelerate growth. Even big multinationals and banks are working on their own blockchain projects, looking to maximize the technology’s capabilities.

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Why the music industry needs Blockchain

While music lovers have hailed as the democracy of the music industry, the 15.7 billion global music industry remains the same. Music piracy through illegally downloaded, copied and shared content eats into the artist’s royalties and music labels revenues worldwide. Added to this, the lack of a robust rights management system, which leads to loss of revenue to the artist. And the revenue, by the time the revenue’s  reach the artist, this can take up to two years! Another area of concern is unpaid royalties, which are often suspended in various stages due to missing information or with rights ownership. Also there is a lack of access to real-time digital sales data, which if was available this can be used to strategise marketing & PR campaigns in a more positive way.

Artists are also plagued by a lack of sales transparency where  Digital Service Providers (DSPs) report a huge volume of streaming transactions, they end up receiving payment for only 20 to 40 percent of these transactions. This has led to several artists choosing to keep their music off such on-demand streaming services, causing huge gaps in the libraries of popular services like Spotify, Tidal, Apple Music, and Google.

These very areas are where Blockchain can make a difference. As a publicly assessable and decentralised database that is distributed across the internet, Blockchain maintains permanent and undeletable records in cryptographic form. Transactions occur across a peer-to-peer network, and are computed, verified and recorded using an automated consensus method, eliminating the need for an intermediator or third-party to manage or control information. The very architecture of Blockchain being immutable, distributed and peer-to-peer brings immense potential to deal with the present woes affecting the music industry.

A recent quote from Nick Mason of Pink Floyd, when he says ” If Blockchain technology is going to be the future, we need to dig in and make it happen”.

Blockchain can initiate change in several areas

A major area in which Blockchain can bring positive change is in the creation of a digital rights database. Digital rights expression is one of the main issues in today’s music industry. Identifying copyright of a song and defining how royalties should be split between songwriters, performers, publishers and producers is extremely difficult in the digital space. Often artists lose out on royalties due to complicated copyright environment. Blockchain’s immutable distributed ledger system, which ensure that no single entity can claim ownership, provides the perfect solution. Secure files with all relevant information such as composition, lyrics, linear notes, cover art, licensing, etc., this can be encoded onto the Blockchain creating a permanent and inerasable record.

As a VR platform that targets the entertainment industry and also founded in 2015, Ceek enables artists to create VR experiences for their fans and audiences. It has already worked with several industry giants and headlining acts to power VR events through their hardware and software.

Ceek will also be using its own token to power its “entertainment metaverse.” The user can spend their tokens on Ceek’s Virtual Mint that would allow them to create their own virtual tokens, which can be then used as tickets to VR events and virtual items that could be traded as merchandise. Ceek will be running its own protocol, which is claimed to be cheaper to use compared to other blockchain platforms in the market today.

Currently the company is working on a VR event destination using blockchain technology, www.ceek.io  which will also provide artists and acts easy access to the blockchain functionalities such as token and virtual merchandise creation. To accelerate that development, Ceek is set to run its token event through December 2017 and will provide the public sale through January / February 2018.

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PRB Media are looking at the Blockchain and Cryptocurrency world and how this effects / benefits the entertainment industry.

Blockchain is ushering in disruption in various industries. Even big multinationals like IBM etc are working on their own blockchain projects, hoping to maximize the technology’s. Yet despite the upsurge in adoption and amid the rise and rise of Bitcoin, not all of blockchain’s applications are being used by established companies, there are exceptions, for example messaging platform Kik, Hamburg-based fintech NAGA Group AG with its ecosystem and virtual reality (VR) platform Ceek, who have turned towards token sales to accelerate their respective growth. This article looks at how the blockchain could transform the music / entertainment industry with Robert Elder.

Twenty years after peer-to-peer (P2P) file sharing decimated the music industry, blockchain is emerging as a new P2P technology that could rip into the industry.

But this time, the revolution promises to be different. Whereas digital and illegal downloading once wreaked havoc on the industry at large (from music creators to record labels, none were spared), a blockchain-based model for music pledges to boost the fortunes of artists. Industry middlemen and gatekeepers, however, could be in danger.

This is according to the vision proposed by SingularDTV, a company that is developing an entertainment app ecosystem on top of Ethereum — the blockchain computing platform for launching decentralized apps. Through its apps, SingularDTV hopes to enrich and empower artists, and rewrite the rules of the music and broader creative industry. Some of key steps its taking to accomplish this include:

Creating a token-based economy where value is derived from an artist’s work. Tokens are the native crypto-assets of a blockchain app. They are powered by smart contracts (code-based financial agreements) that are programmed into Ethereum. When an artist tokenizes, they’re turning their intellectual property (IP) into a financial asset, so an artist’s token reflects the value of their creative output. Those who buy into an artist’s tokens buy into owning a share of the artist’s creations and its revenue flows. The more people who consume the artist’s creation, the higher the value of the token.

Enabling artists and consumers to earn money from selling and buying tokens. Artists can raise money through a token launch, which is similar to an initial coin offering (ICO). Here, anyone can buy the tokens upfront. The majority of the windfall will go the artist, and the token launch platform-provider (such as SingularDTV) will retain a service fee. These tokens are programmed via smart contracts to dispense royalty flows: If someone pays a dollar for an artist’s content, then all of that artist’s token-holders will receive a pro rata share of that dollar, explains SingularDTV CEO Zach LeBeau. Tokens can also be exchanged for perks, like special access at a concert or early access to a new film release.

Eliminating middlemen and undermining the influence of industry gatekeepers. Tokenization lets artists raise funds upfront without relying on an advance from their record label. Meanwhile, distributing content via blockchain would allow artists to skirt streaming platforms like Spotify to earn royalties on their own terms. Of course, the success of this model hinges on attracting users, but there are reciprocal incentives in place — on both the artist- and consumer-side — for it to take off, and LeBeau believes this model could become mainstream in as little as two years.

One artist who has a passionate and large following is already onboard with SingularDTV’s vision. Gramatik, the New York-based hip-hop and electronic artist, is the first musician to sign on the company’s tokenization program, and he’s set to launch 100 million GRMTK tokens on November 9. “This is something artists have been dreaming about since the beginning of time, to be free of gatekeepers, and to communicate freely — and even be in a business relationship — directly with their fans,” Gramatik told BI Intelligence. It’s not hard to imagine his excitement spreading to legions of artists and fans in the near future too.

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ISLE of Wight singer/songwriter BeX has joined the likes of REM, the Pet Shop Boys, Blondie and Paul McCartney on a new playlist celebrating the Isle of Wight.

BeX’s single Time to Stop the Rain has been added to Wightlink’s Sounds of Summer Spotify playlist after topping a public vote in a competition run in partnership with the Isle of Wight County Press.

Wootton-born BeX’s song received almost 500 of the near 700 votes cast for six original songs performed and put forward by Island artist.

Besides a spot on the Sounds of Summer playlist alongside some stellar names, BeX will also be given the chance to perform a gig on board a Wightlink sailing and also a free passage for her and her band to a future mainland gig.

The rest of the Sounds of Summer playlist features 75 songs nominated by Wightlink customers.

Marketing and Innovation Director Stuart James said: “We wanted to create an iconic soundtrack to the summer of 2017. A soundtrack which people can download, share, stream, and listen to whenever they like – recapturing that happy, Isle of Wight holiday feeling.

“BeX’s song fits in perfectly with the spirit of Sounds of Summer and takes a worthy place alongside many other great tunes. BeX has already performed an on board concert for us during this year’s Isle of Wight Festival and we will be delighted to welcome her back for another performance.”

BeX said: “I am thrilled to hear my debut single Time To Stop The Rain has been chosen for the Wightlink Sounds of Summer competition and Spotify playlist, a big thank you to everyone who voted.”

Songs by Island artists also chosen for the playlist by the general Wightlink vote include Derek Sandy’s Welcome to the Isle of Wight and Nakamarra’s Temptress.

Many other songs are by bands who have played at Island music festivals.

The Sounds of Summer playlist is available at

http://www.wightlink.co.uk/do/sounds-of-summer/ 

For more information about BeX contact:

info@prbmedia.co.uk (more…)

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BeX and her band will be performing at this year’s legendary Cowes Week on Saturday 5th August for the BBC Introducing Solent Stage – this is the first time the BBC Introducing Solent team have done this event. The show will take place at Shepards Wharf Marina during Cowes Week with some of the most up and coming artist in the South, with BeX providing her live set, from which she will perform songs from her debut album “Story So Far” catch her set late afternoon on Saturday…

BeX will then travel to the Wickham Festival on Sunday 6th August for her debut festival performance in the Hampshire countryside for a 1pm [45 minute] slot on the second main stage [Big Top], with songs from her debut album and a couple of surprise tracks, BeX will be performing alongside, KT Tunstall, The Levellers, 10CC, John Otway, Seth Lakeman with many more acts.

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This year there will be four stages at Wickham Festival. So as well as established artists, there will be plenty of opportunities to listen to up and coming young talent who are given the chance to showcase their talents. The festival is particularly keen to promote local artists, like BeX so you can discover some great acts throughout the weekend. At the festival you can enjoy a wide range of family entertainment including: cartoon cinema, storytelling, puppet theatre and make ‘n’ take crafts tent.In addition there is a digital funfair, playbus, laser arena, bouncy castles and children’s entertainers – and all are free once people are in the festival arena! Enjoy the entertainers who wander freely for your amusement or try out the giant deckchair.

BeX released her debut LP ‘Story So Far’ May 26th 2017 with Grammy & Awarding Winning writing collaborations including US producer/songwriter Alan Glass (Aretha Franklin, Earth Wind & Fire, Delta Goodrem, George Benson) and Greg Haver (Manic St Preachers, Mel C) Amy Wadge (Ed Sheeran, Una Healy) and renowned musicians are featured on the album including Nick Nasmyth (Keyboardist Manic St Preachers, Melanie C) Vulcan String Quartet, and Greg Haver on drums & percussion with mastering by Sterling Sound in New York & Yannic Fonderie (Natalia Druyts -The Voice) in Belgium.

BeX is an accomplished performer & singer songwriter with an expressive blend of Country, Americana Rock and Pop sound. BeX style brings the elements and qualities from some of her favorites artists Sheryl Crow, P!nk & Anastacia, and a country feel of the Dixie Chicks & Lady Antebellum, and with the essence of all these influences ‘BeX’ Creates her own unique and original sound as an artist & songwriter in her own right.

BeX grew up on the Isle Of Wight, UK, a true country girl who has gone on to tour the world on many high profile shows and events as a professionally trained dancer & singer including; Abu Dhabi NEC, The Bedford, The Troubadour, Her Majesty’s Theatre, Royal Albert Hall, a supporting act for Olly Murs at Ayrshire Racecourse ,and a Q&A & LIVE performance at the BT Tower, and is currently collaborating with Grammy & Award Winning industry professionals for her debut album 2017, plus recently being selected to part of a women empowerment book & soundtrack called ”Sheet Music: The Diary Of A Songwriter” by Devine Evans (USA X5 Grammy winner – Pharrell, Lady Gaga, Justin Timberlake, Mary J Blige)… Janelle Monae & Queen Latifah are featured and are big supporters. BeX story is in the book, & BeX vocals can heard on the books soundtrack, the Country song called ‘Winding Roads’ which was put forward in 4 categories on the Grammy ballot for the 2017 Grammy nominations.

BeX has just done a ‘‘live lounge session” with Steph at BBC introducing Solent on May 20th to perform songs from her debut album ‘ Story So Far” to launch her album release. Plus BeX has been invited back in to the the studio with ‘‘Livvy & Chrissie” for a live performance and interview at BBC Radio Bristol beginning of June.

 

CELEBMIX have been great supporters & have just done a great Album review.

http://celebmix.com/album-review-bexs-story-far/

 

FATEA MAGAZINE gave BeX a 4 star **** ”GREAT ALBUM” – review

http://www.fatea-records.co.uk/magazine/news/DrivingTest2/

 

BeX kicked off the IW Festival in association with major sponsor ”Wightlink” – Performing on board the flagship vessel for all the Festival goers as part of the IOW Festival on Thursday 8th June –

http://celebmix.com/bex-perform-acoustic-show-part-isle-wight-festival/ 

BeX will also be the guest house band soon on BBC Radio Kent for the iconic ”James Whale” weekend show. So with all this going on make sure you check out BeX performances at Cowes Week & the Wickham Festival this August…..

 

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Facebook: www.facebook.com/officialbexpage

Twitter: www.twitter.com/BeXofficialpage

 

WEBSITE:

www.officialbex.com